Comparison of Email Marketing Plans

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Email Marketing Pyramid - Steps in Email MarketingSo, what is email marketing? Basically it is the process of building a list of potential customers and making offers via email.  The email marketing process can be summed up with these 5 basic steps:

  1. Acquire email leads.
  2. Send your email.
  3. Viewer opens email.
  4. Clicks ads, affiliate links, sales offer.
  5. Goal (landing page, sale, commission, etc.).

Building a List

Building your email list is the hardest part of email marketing.  You want engaged subscribers who are interested and hungry for your content.  That’s right, building an email list is about content.  People subscribe to a list because they find the content and products you produce informative, useful or engaging.

Comparing Email Marketing Plans

When creating a business that relies on email marketing, one of the first questions is, “How much does an email marketing package cost?” Below is a breakdown of some of the most popular email marketing plans, how much they cost and what you get.

MailChimp

Many people start out using the MailChimp free email marketing plan.  This is a great option.  But as soon as your email marketing business becomes successful, you will need to upgrade to a paid plan.  Many professional email lists can have over 100,000 subscribers.

Entrepreneur
FREE
  • 2,000 Subscribers
  • Send 12,000 emails per month
  • No expiring trial
  • No credit card required
High Volume
$475
per month
  • 90,001-100,000 Subscribers
  • Unlimited emails per month

Constant Contact

Constant Contact is great for starting businesses because they offer low cost plans with unlimited email sends.  The down side is that they don’t offer an ongoing free plan.  They do have an initial free trial before you buy though!

Bronze
$15
per month
  • 0-500 Subscribers
  • Unlimited emails per month
Silver
$35
per month
  • 501-2,500 Subscribers
  • Unlimited emails per month

AWeber

Aweber has a slightly different pricing structure.  You pay a monthly, quarterly or annual fee ($19, $49, $194 respectively) and in addition pay subscriber fees, based on the amount of subscribers on your list.  Many say that it’s a bit more pricy, but generally agree it’s a higher quality email marketing program.

Bronze
$19
per month
  • 0-500 Subscribers
  • Unlimited emails per month
Gold
$69
per month
  • 5,001-10,000 Subscribers
  • Unlimited emails per month

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