Build a Content Niche Website


Most of my money online has been made with content “niche” sites.  A niche website is a site that focuses on very specific content.  By honing in on a niche, you can greatly reduce the amount of competition.  You also know that people visiting your niche site are looking for very specific information.  That makes it easier to target them for affiliate products and advertisements.  Here are some examples of niche websites I’ve created in the past:

  • How to train your dog to fetch the newspaper.
  • The best time to have a wedding by state.
  • Mexico traveling tips for leaving the beaten path.

Choosing a Niche

Choosing a website niche

Must be Relevant.  In order for a niche website to be successful, there must be people actively seeking the information you provide.  If you have a niche like, “10 ways to fold a tin foil hat to avoid alien detection,” it’s highly unlikely that you will have much traffic coming to your site.  One of my favorite tools to finding relevant niches and associated keywords is Market Samurai.  I guarantee you’ll save a ton of time by using this software to help find a niche for your content website.

Make it Personal. When you provide content that you have personal experience with, it will be 500% better than stuff you just research about. Learn from yourself and those around you about things you/they need to know.  Do you know what it’s like to go through depression?  Have you developed an easy method for training your dog?  Take your experience and build a website around the content.

Fear = Money.  The largest motivator for people to spend money is providing them with a solution to overcome/conquer a fear.  Whether it’s fear to travel, fear of dating, or fear of heights, if you can give them a way to defeat their fears, they’ll pay for it.

Producing Content

Website content strategyIf you need some help on developing content for your new niche website, I recommend the book Content Strategy for the Web by Kristina Halvorson and Melissa Rach.  It has received great reviews on Amazon and is an easy read.  If you don’t want to read an entire book, here are some tips that have served me well over the years:

Publish Quality Content

This can’t be overemphasized.  Everything about your site should be focused on quality.  Give your visitors what they want, what they need.  Sometimes a great site stands out from the rest because it can deliver content that no other website can.  Your visitors come to your site because they have questions.  Deliver the answers!

Write Longer Articles

The long time standard for writing blog posts and content articles has been 300 words or more.  However, we all know that informative articles are much longer than that.  In fact, the average magazine article is between 500-2,000 words in length. In order to explore all facets of a subject, your article will necessarily be lengthy, just by covering all relevant subject material. This short article you’re reading is just over 920 words.

Use Images

Every great article should be accompanied by images.  Photographs, illustrations and even company logos help tell the story.  Also, by appropriately labeling the ALT and TITLE tags of your images you help people searching for image content (Google Images, Bing Images, etc.) find your site with image searches.  If you’re having trouble finding quality images for your website, you can purchase royalty free images from Fotolia for very low prices.

Produce Videos

As access high speed internet became more abundant, video content became more common.  YouTube is the largest source of videos on the internet.  As a content developer of a niche site, you have the ability to add YouTube videos to your article. You could also produce informative videos yourself and create your own YouTube Channel.  Not only can you provide your visitors with quality video content, but the videos themselves can make you money.

Cost Per Click (CPC) Advertising

The easiest way to make money with a content niche website is with CPC advertising.  By placing contextual ad scripts onto your pages, the ad company will automatically show ads relevant to your content.  That means you don’t need to worry about finding relevant ads for your visitors.  If you have a niche site about puppies, you might see ads about dog training.  If you have a content niche website about sailing, you might see ads about sailing vacations.  It’s that easy.

Google Adsense

Google AdsenseGoogle is by far the dominating force in CPC advertising.  They have the largest advertiser pool on the internet.  Once you sign up for Google Adsense, you can begin placing advertisements on your website and earning money immediately.

Yahoo/Bing is the next largest CPC advertising company.  Many people have complained about the income generated through, but it’s probably the only company that can compete with Adsense.  Unlike Adsense, requires you to submit each website for approval before placing ads. You can sign up for a account here.

Affiliate Programs

Another great way to make money from a content niche website is with affiliate programs.  With affiliate programs you offer products and services of other companies and get paid a commission when one of your visitors buys from them.  Several of the best affiliate networks include:


However you decide to make money with your content niche site, it should be a secondary thought.  The focus is the content.  Provide quality content to your visitors first, monetize the site second. And don’t forget to have fun!

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